SEO Guide
What is Search Engine Optimization? The complete guide to search engine optimization!
What is SEO?
SEO stands for Search Engine Optimization. It is a process of improving the visibility of a website or web page in unpaid search engine results. The goal of search engine optimization is to improve the quality and quantity of website traffic by increasing the visibility of a website in search engine results pages (SERPs).
To do this, search engine optimization practitioners use a variety of strategies and techniques to improve a website's ranking in search engine results. The ultimate goal of search engine optimization is to improve the user experience and make it easier for users to find the information they need through search engines.
By increasing the visibility of your website in search engine results, businesses and organizations can attract more qualified traffic to their websites, which can lead to increased sales, leads and revenue.
Why is SEO important for online business?
There are several reasons why search engine optimization is important for online business:
increase flow: By ranking high on search engine results pages, your website is more likely to receive more qualified traffic. This can lead to more sales, leads and revenue for your business.
Cost-effective: Search engine optimization is a cost-effective marketing strategy because it targets users who are actively searching for products or services similar to yours. This means you can reach potential customers when they are most likely to buy.
Local Search Engine Optimization: If your business has a brick and mortar location, local search engine optimization can help you attract local customers. By optimizing your website and Google My Business listings for local keywords, you can increase your chances of appearing in local search results.
Mobile Optimization: With more and more people using mobile devices to search the web, it is important that your website is mobile friendly. Search engine optimization helps to improve the mobile-friendliness of your website, which in turn increases traffic and revenue.
Increase user experience: By optimizing your website for search engines, you can improve the overall user experience. This can increase user engagement and time spent on the site, which can lead to improved search engine rankings.
In conclusion, search engine optimization is an important part of any online business strategy as it helps to increase the visibility and credibility of a website, which in turn increases traffic, sales and revenue.
How Can SEO Companies Help Online Businesses?
Search engine optimization companies can help online businesses in a number of ways:
Perform keyword research: A search engine optimization company can help identify relevant keywords that potential customers use to search for similar products or services.
Page Optimization: A search engine optimization company can help optimize the on-page elements of your website, such as title tags, meta descriptions, and heading tags, to make them more search engine friendly.
Off-page optimization: A search engine optimization company can help build quality backlinks from other reputable websites.
Technical Search Engine Optimization: A search engine optimization company can help resolve technical issues on a website that may be hindering search engine rankings, such as broken links, duplicate content, and slow loading speeds.
Content Marketing: A search engine optimization company can help create and promote high-quality, valuable content that attracts and retains a clearly defined audience, ultimately driving favorable customer action.
In short, a search engine optimization company can help increase the visibility and credibility of a website, which can lead to increased traffic, sales, and revenue.
How does search engine optimization work?
Search engine optimization works by optimizing the content and structure of a website to make it more visible and attractive to search engines.
When crawling websites, search engines such as Google look for certain elements that help to understand the content and purpose of a website, and these include keywords, title tags, meta descriptions, and heading tags. In order to optimize a website for search engines, search engine optimizers analyze the content and structure of the website, as well as the keywords that people use when searching for the products or services offered by the website. The practitioner then modifies the content and structure of the website to make it more search engine friendly and to include the targeted keywords.
In addition to on-page optimization, search engine optimization practitioners may also engage in off-page optimization activities, such as building high-quality website backlinks from other reputable websites.
In short, the goal of search engine optimization is to increase the visibility and credibility of your website, which leads to increased traffic, sales and revenue for your business. Choose your search engine optimization package
What are the core elements of search engine optimization?
The core elements of search engine optimization include
Keywords: Keywords are words and phrases that people use when searching for products or services online. It is important to include relevant keywords in your website content, title tags, and meta descriptions to make your website more visible in search engine results pages (SERPs). On-Page Optimization: On-page optimization is the process of optimizing the content and structure of a website to make it more search engine friendly. This includes title tags, meta descriptions, heading tags and the overall structure of the website.
Off-page optimization: Off-page optimization refers to activities carried out outside the website to improve search engine rankings. This includes building quality backlinks from other reputable websites.
Technical Search Engine Optimization: Technical Search Engine Optimization is the process of optimizing the technical aspects of a website to improve its search engine rankings. This includes how fast the site loads, how mobile-friendly it is, the presence of broken links or duplicate content, etc.
Content Marketing: Content marketing involves the creation and promotion of valuable, relevant and consistent content that attracts and retains a clearly defined audience and ultimately drives favorable customer action. Content marketing is an important part of search engine optimization because search engines value websites with high-quality, informative content.
In short, these elements work together to increase the visibility and credibility of a website, thus bringing more traffic, sales and revenue to the business
Black Hat vs. White Hat Search Engine Optimization
Black hat search engine optimization refers to strategies and techniques that manipulate search engine rankings in ways that violate search engine terms of service.
These tactics may temporarily improve a site's search engine rankings, but they may also result in the site being banned from search engine indexing. Some examples of black hat search engine optimization tactics include keyword stuffing, cloaking, and chaining
Reception Plan. On the other hand, white hat search engine optimization refers to strategies and techniques that improve a website's search engine rankings in an ethical and search engine compliant manner. These strategies are designed to improve the user experience and provide
Providing Value. Some examples of white hat search engine optimization strategies include keyword research, on-page optimization, off-page optimization, and content marketing.
Overall, it is important to avoid black hat search engine optimization tactics as they can lead to penalties or bans from search engines.
Instead, it's best to focus on white hat search engine optimization strategies that will help increase your website's visibility and credibility in a sustainable and ethical manner.
Black hat search engine optimization includes
duplicate content
Duplicate content in SEO is content that is identical or very similar to content that already exists on the Internet. This happens when a website has multiple pages containing similar or identical content, or when a website copies content from another website without permission.
Duplicate content can be a problem for SEO because search engines may not know which version of the content to rank in search results. As a result, search engines may choose not to rank either version or may split the ranking between the two versions, which can reduce the visibility of the site in search results.
To avoid duplicate content issues, it is important to ensure that the content on your site is unique and original. If you do need to use content from other sources, make sure you attribute it correctly and obtain permission if necessary. You can also use the "canonical" tag to tell search engines which version of the content you want them to index.
Overall, it's important to avoid duplicate content in SEO because it can negatively impact a website's visibility and credibility in search results.
Invisible Text and Keyword Stacking Invisible text in SEO is text that is placed on a web page but is not visible to the user. This is usually done by using colored text that is the same color as the background or by using keyword stacking which is the practice of stuffing a web page with a large number of keywords in an attempt to manipulate search engine rankings. The purpose of this is to try to trick search engines into thinking that the page is more relevant to certain keywords than it actually is. CSS accomplishes this by placing text off-screen. Invisible text is often used to stuff keywords into web pages in an attempt to manipulate search engine rankings.
Cloaked text and keyword stuffing are both considered black hat SEO tactics because they violate search engine guidelines and are designed to manipulate search engine rankings rather than improve the user experience. These tactics can lead to search engine penalties or bans and should be avoided.
Instead of using black hat tactics such as invisible text and keyword stuffing, focus on white hat SEO tactics that are designed to improve the user experience and provide value to the user. This includes keyword research, on-page optimization, off-page optimization, and content marketing.
Hide and redirect
Masquerading in SEO is the practice of presenting different content or URLs to search engines and users. This is usually accomplished by displaying one version of a web page to search engines while displaying a different version to users. This is done to manipulate search engine rankings and deceive users. Redirection in SEO is the process of forwarding one URL to another. This is done for a variety of reasons, such as correcting spelling errors in a URL, merging multiple pages into one, or redirecting traffic from an old site to a new one.
Both hiding and redirecting can be used for legitimate purposes, but they can also be abused as black hat SEO tactics. For example, hiding content can be used to trick users by showing them one version of a web page while showing a different version to search engines. Similarly, redirects can be used to redirect users from legitimate sites to spam or malicious sites.
Both hiding and redirecting can lead to search engine penalties or bans if used in an unethical or manipulative manner. It is important to use these tactics responsibly and in accordance with search engine guidelines.
Poor linking practices
Bad linking practices in SEO are the use of tactics that violate search engine guidelines for acquiring and using links. These tactics can be used to manipulate search engine rankings and are considered black hat SEO.
Some examples of bad linking practices include:
Link schemes: This refers to the practice of exchanging links with other websites in an attempt to manipulate search engine rankings. This may include things like link farms (sites linking to each other in an attempt to improve rankings) or link schemes (sites paying for links in an attempt to manipulate their rankings).
Buying or Selling Links: It is against search engine guidelines to buy or sell links in order to manipulate search engine rankings. This includes paid links, sponsored links and links from link networks.
Link Spamming: This is the practice of adding links to web pages in an attempt to manipulate search engine rankings. This may include adding links to irrelevant websites, adding links to low-quality or spammy websites, or adding links to websites that have been banned by search engines.
Overall, it's important to avoid bad linking practices in SEO, as they can lead to penalties or bans from search engines. Instead, it's best to focus on building high-quality, natural links from reputable sites that are relevant to your business or website.
What is the importance of content in SEO?
Content is an important factor in search engine optimization because it helps search engines understand the purpose and relevance of a website. By analyzing the content on a web page, search engines can determine what the page is about and its relevance to a user's search query.
In addition to helping search engines understand the purpose of a web page, content is important for improving the user experience. By providing valuable, informative and relevant content, websites can attract and retain a clearly defined audience and ultimately drive profitable customer actions.
In order to optimize SEO content, it is important to include relevant keywords in the content as well as in the title tags, meta descriptions and heading tags.
It is also important to ensure that the content is of high quality and provides value to the user. Overall, content is a key element of SEO as it helps to increase the visibility and credibility of a website and also improves the user experience, which in turn increases traffic, sales, and revenues for your organization!
On Page SEO
Keyword Research Keyword research in SEO is the process of identifying words and phrases that users use to search for products, services or information online. This can be done through a variety of tools and methods, such as analyzing search data, conducting surveys, or using keyword research tools.
Keyword research is important for SEO because it helps identify the most relevant and popular keywords to target in a website's content and metadata. By targeting these keywords, a website can increase its visibility in search results and attract more qualified traffic. In order to optimize keyword research for SEO, it is important to identify a combination of short-tail keywords and long-tail keywords that are more or less specific keywords, respectively. It is also important to consider the intent behind the keywords as well as the competition for the keywords.
Overall, keyword research is an important factor in SEO as it helps identify the most relevant and popular keywords in your website's content and metadata, thereby increasing its visibility in search results and attracting more qualified traffic.
Page Titles Page titles in SEO, also known as title tags, are the text that appears as the title of a web page in search engine results pages (SERPs). They are an important element of SEO because they help search engines understand the content and purpose of a web page, as well as help users understand the content of a web page. Title tags should be unique to each page and should accurately reflect the content of the page. They should also contain relevant keywords as this can help increase the visibility of the page in search results. In order to optimize title tags for SEO, it is important to keep them concise, usually no longer than 60 characters, and to include relevant keywords near the beginning of the title. It is also important to ensure that title tags are unique and accurately reflect the content of the page.
Overall, title tags are an important factor in search engine optimization because they help to increase the visibility and credibility of a web page in search results and also help to improve the user experience by providing users with a clear and accurate description of the content of the web page.
Heading Tags Headings in SEO, also known as title tags, are used to structure the content of a web page and help search engines understand the hierarchy of information on the page. There are six levels of heading tags, the most important being the H1 tag and the least important being the H6 tag. Heading tags should be used to break down the content of a web page into logical sections, and they should accurately reflect the content of each section. It's also a good idea to include relevant keywords in the title tags, as this can help improve the visibility of the page in search results. In order to optimize title tags for SEO, it's important to use them to structure the content of your web page in a logical and hierarchical manner, and to include relevant keywords where appropriate. It's also important to ensure that title tags accurately reflect the content of each section. Overall, heading tags are an important element of SEO because they help search engines understand the hierarchy and structure of web content and also help improve the user experience by providing users with a clear and organized view of web content. Meta Descriptions Meta descriptions in SEO are short descriptions that appear below the titles of web pages on search engine results pages (SERPs). They are intended to provide users with a brief summary of the content of a web page and help them decide whether or not to click on the results.
Meta descriptions are not a ranking factor in search engines, but they can affect a page's click-through rate (CTR) and therefore its visibility in the SERPs.
To optimize meta descriptions for SEO, it's important to make them concise, usually no longer than 160 characters, and include relevant keywords. It's also important to ensure that meta descriptions accurately reflect the content of the page and entice users to click through to the results. Overall, meta descriptions are an important factor in SEO as they can help increase the visibility and click-through rate of a web page in the SERPs and also help improve the user experience by providing users with a clear and accurate summary of the content of the page. Image Alternative Text Image alternative text in SEO, also known as alternative text or "alt tags", is a piece of HTML code that describes the content of an image. If an image cannot be displayed, it is displayed instead, and search engines use it to understand the content of the image.
The use of alternative text is important for SEO because it helps search engines understand what the image is about, thus improving the visibility of the page in search results. It is also important for accessibility because it provides alternative text for users who cannot see the image. To optimize image alternative text for SEO, it's important to include relevant keywords and accurately describe the image content. It is also important to ensure that the alternative text is descriptive and relevant to the image, and to avoid filling it with unnecessary keywords.
Overall, image substitution for text is an important factor in SEO because it helps search engines understand the content of an image and can improve the visibility of a web page in search results, and it is also important for accessibility because it provides users with alternatives to not being able to see an image with text. Structured Markup Structured markup in SEO refers to the use of special tags and formatting in the HTML code of a web page to provide search engines with additional information about the content of the page. This information can include information such as the type of content on the page, the date the content was published, and the author of the content.
Structured markup can help improve the visibility of web pages in search results by providing search engines with additional context and information about the content of the page. It can also help search engines understand the relationships between different pieces of content on a page. To implement structured markup, web developers can use various standards, such as schema.org, which provides a set of standardized tags that can be used to mark up different types of content.
Overall, structured markup is an important factor in SEO because it helps search engines understand the content of a page and improves its visibility in search results. It can also help improve the user experience by providing users with additional context and information about the content of the page.
Page URLs Page URLs in SEO, also known as permalinks, are the permanent addresses of web pages on the Internet. They are an important factor in SEO because they help search engines understand the structure and hierarchy of a website and can also affect the visibility of a page in search results. To optimize page URLs for SEO, it is important to make them concise and descriptive, and to include relevant keywords where appropriate. It is also important to avoid using special characters or numbers in URLs and to use hyphens to separate words.
Overall, page URLs are an important factor in SEO because they help search engines understand the structure and hierarchy of a website, and they can also affect the visibility of a page in search results. Be sure to pay attention to the URLs of your pages to make sure they are optimized for search engines and users.
Internal Linking Internal linking in SEO is the practice of linking to other pages on the same website. Internal linking is important for search engine optimization because it helps search engines understand the structure and hierarchy of a website and also improves the user experience by making it easier for users to navigate the site. In order to optimize internal links for search engine optimization, it is important to use descriptive and relevant anchor text, which is used as the visible text for links. It is also important to link to relevant pages and use a link hierarchy that links directly to the most important pages and indirectly to less important pages.
Overall, internal linking is an important factor in SEO because it helps search engines understand the structure and hierarchy of a website, and it also improves the user experience by making it easier for users to navigate the site. Be sure to pay attention to the internal links on your website to ensure that they are optimized for both search engines and users.
Mobile Responsiveness Mobile responsiveness in SEO refers to the ability of a website to display and function properly on mobile devices such as smartphones and tablets. With more and more users accessing the internet through mobile devices, it is important for websites to be mobile responsive in order to provide a great user experience and improve their visibility in search results. To optimize a website's mobile responsiveness, web developers can use responsive design techniques, which allow a website to adapt its layout and functionality to the size and capabilities of the device being used. This can include the use of responsive images, font sizes, and layouts, among other things, to ensure that the website looks and functions well on different devices.
Overall, mobile responsiveness is an important factor in SEO as it helps to improve the user experience and can increase a website's visibility in search results. With more and more users accessing the internet via mobile devices, it is important for websites to be mobile responsive in order to provide a great user experience and attract and retain users.
Site Speed Site speed in SEO is the time it takes for a web page to load and interact with the user. Fast load times are important for SEO because they improve the user experience and can also affect the visibility of a web page in search results. To optimize site speed for SEO, web developers can use a variety of techniques, such as optimizing images and other media, shrinking HTML, CSS, and JavaScript, and using content delivery networks (CDNs).
Overall, website speed is an important factor in SEO as it improves the user experience and can also affect the visibility of a web page in search results. It is important to keep an eye on the speed of your website to ensure that it is optimized for both search engines and users.
Off Page SEO
Backlinks Backlinks in SEO are links from other websites that point to pages on your website. They are an important element of SEO because they can help increase the credibility and authority of a web page in the eyes of search engines.
Backlinks are often seen as a vote of confidence in the quality and relevance of a web page's content. Therefore, having a large number of high-quality backlinks can increase the visibility of a web page in search results and also help improve its ranking.
In order to optimize backlinks for SEO, it is important to focus on building high-quality, natural backlinks from reputable websites that are relevant to your business or website. It's also important to avoid using tactics designed to manipulate search engine rankings, such as link schemes or paid links.
Overall, backlinks are an important factor in SEO because they can help increase the credibility and authority of a web page in the eyes of search engines, as well as increase the visibility and ranking of a web page in search results.
Anchor Text Anchor text in SEO is the visible text used as a link. It is an important factor in SEO because it helps search engines understand the content and context of the page the link is pointing to.
In order to optimize anchor text for search engine optimization, it is important to use descriptive and relevant text that accurately reflects the content of the page to which the link is pointing. It is also important to avoid using the same anchor text over and over again as this can be seen as manipulative by search engines.
Overall, anchor text is an important factor in SEO because it helps search engines understand the content and context of the page to which the link is pointing, and it can also help improve the user experience by providing a clear and accurate description of the The linked page.
Link Quantity and Link Quality In SEO, both link quantity and link quality are important factors to consider when building links to your website.
Link quantity refers to the number of links to your site, while link quality refers to the credibility and relevance of the sites linking to your site.
Having a large number of links can increase the visibility and credibility of your website in the eyes of search engines, but it's important to focus on building high-quality, natural links rather than just acquiring a large number of low-quality or irrelevant links.
Search engines use algorithms to assess the quality of links and determine the credibility and authority of websites. Therefore, it is important to focus on building high-quality, natural links from reputable sites that are relevant to your business or website.
Overall, both link quantity and link quality are important factors to consider when building links to your website, and it's important to focus on building high-quality, natural links from reputable sites that are relevant to your business or website.
Personal Factors Personal factors in SEO refer to personal preferences and characteristics that can influence a user's search behavior and search result rankings. Personal factors include a user's location, search history, and the device used to access the Internet.
Search engines use algorithms to personalize search results based on a variety of factors, including a user's location, search history, and the device they use to access the Internet. For example, if a user is searching for local businesses, search results can be personalized to show businesses located near the user.
In order to optimize the personal element of SEO, it is important to focus on creating high-quality, relevant content tailored to the needs and preferences of your target audience. If applicable, it is also important to optimize local SEO by including location-specific information and targeting relevant local keywords.
Overall, personal factors are important in SEO because they can influence individual user search behavior and search result rankings. It is important to consider personal factors when optimizing your website for search engines in order to provide a relevant and personalized experience for your users.
Social Presence Having a social presence is beneficial for search engine optimization because it helps increase the visibility and credibility of a website in the eyes of search engines and users. Social media platforms such as Facebook, Twitter and Instagram can be used to promote content, build links and interact with customers and followers.
Having a strong social media presence can also help improve the user experience by providing an easy way for users to interact with the business and keep them up to date with the latest news and information.
In order to optimize your SEO's social presence, it's important to regularly post high-quality, relevant content on social media platforms and interact with your followers and customers. It's also important to include links to your website and use relevant subject tags and keywords in your social media posts.
Overall, having a social presence is an important factor in SEO because it can help increase the visibility and credibility of a website in the eyes of search engines and users, and it can also improve the user experience by providing an easy way for users to interact with the business.
Google's Guide to EAT
Google's EAT Guidelines are the company's guidelines for evaluating the expertise, authority, and trustworthiness (EAT) of websites and content.
Google's search algorithms use these guidelines to assess the quality and credibility of a website and determine its ranking in search results.
The EAT guidelines are designed to help ensure that high-quality, trustworthy websites and content rank higher in search results, while low-quality or untrustworthy websites and content rank lower.
To optimize for Google's EAT guidelines, it is important to focus on creating high-quality, authoritative and trustworthy content that is relevant to your target audience. It's also important to ensure that your website and its content are credible and reliable sources of information.
Overall, following Google's EAT guidelines is an important factor in SEO as it can help improve a website's ranking in search results and increase its credibility and authority in the eyes of users.
Google algorithm update
Google Algorithm Updates are changes made to the algorithms that support Google's search engine. These updates affect the ranking of websites in search results and are designed to improve the quality and relevance of search results.
Google makes a number of updates to its algorithms each year that can have a significant impact on the visibility and ranking of websites in search results. Some updates (such as the Panda and Penguin updates) focus on identifying and penalizing websites that use spam or low-quality tactics to manipulate their rankings in search results.
Other updates, such as the Hummingbird update, focused on improving the accuracy and relevance of search results. In order to optimize for Google algorithm updates, it's important to focus on creating high-quality, relevant and authoritative content and avoiding tactics designed to manipulate a site's ranking in search results. It's also important to stay up to date with the latest updates and adapt to any changes to the algorithm as needed.
Overall, Google algorithm updates are an important factor in SEO as they can affect the ranking of a website in search results and help improve the quality and relevance of search results.
How long does it take for SEO to take effect?
The length of time it takes for SEO to work depends on a number of factors, such as the competitiveness of the targeted keywords, the quality and relevance of the website's content, and the effectiveness of the SEO strategy used.
Generally speaking, the effects of SEO can take several months or more to show up. This is because it takes time for search engines to crawl and index a website's content, and it also takes time for a website to gain the trust and credibility needed to rank high in search results. That said, the time it takes for SEO to work can also be affected by the behavior of the website owner. For example, if the site owner is actively working to improve the quality and relevance of the site's content and build high-quality backlinks, this can help speed up the search engine optimization process.
Overall, the length of time it takes for SEO to work depends on a number of factors, and the results of SEO can take months or longer to show. However, the behavior of the website owner can also affect the length of time it takes for SEO to work.
What is the most important thing in SEO marketing?
There are a number of factors that can influence the success of an SEO marketing campaign, and the importance of each may vary depending on the specific goals and circumstances of the campaign.
However, some of the factors that are generally considered important in SEO marketing include: Quality and Relevance of Content: Creating high-quality, relevant, and informative content is critical to SEO success because it helps attract and retain users, and it also helps to increase a site's credibility and authority in the eyes of search engines. Keyword Research and Targeting: Identifying and targeting relevant keywords is important for SEO because it helps to increase the visibility of your website in search results and attract qualified traffic.
Technical Search Engine Optimization: Ensuring that a website is technically optimized for search engines is important because it can help improve the crawling and indexing of the site's content, as well as improve the user experience. Link Building: Building high quality, natural backlinks from reputable websites is important for SEO as it can help to increase the credibility and authority of a website in the eyes of search engines.
UX: Providing a positive user experience is important for SEO as it can help increase user engagement and retention, and can also help improve a site's ranking in search results.
Overall, the most important factors in SEO marketing will depend on the specific goals and circumstances of the campaign, but some of the factors that are generally considered important include quality and relevance of content, keyword research and targeting, technical SEO, link building, and user experience.
Can a website be ranked without SEO?
It is possible for a website to rank in search results without implementing SEO strategies, but it is usually more difficult to rank well without it. This is because search engines use algorithms to assess the quality and relevance of a website and determine its ranking in search results. These algorithms take into account a variety of factors, including the content and structure of the site, the presence and quality of backlinks, and the user experience.
By implementing a search engine optimization strategy, a website can improve its ranking in search results by making it more relevant, credible and user-friendly for search engines and users. Without search engine optimization, a website may still be able to rank in search results if it has high-quality, relevant content and a strong presence on social media and other online platforms, but it may be at a disadvantage for search engines when compared to an optimized website.
Overall, while websites can rank in search results without SEO, it is usually more difficult to rank well without it. By implementing a search engine optimization strategy, a website can improve its ranking in search results.
How much does SEO cost?
The cost of SEO can vary greatly depending on a number of factors, including the size and complexity of the website, the competitiveness of the keywords being targeted, the scope of the SEO work being performed, and the location and experience of the SEO provider.
In general, the cost of SEO can range from a few hundred dollars per month to several thousand dollars per month, depending on the specific needs and goals of the website. Some SEO providers may offer packages or services at a fixed price, while others may charge based on the number of hours worked or the level of expertise required. It is important to remember that SEO is an ongoing process and it is often recommended to budget for at least six to twelve months of SEO work in order to see the full benefits.
Overall, the cost of SEO can vary greatly depending on a number of factors, so it's important to carefully consider the specific needs and goals of your website when creating your SEO budget.
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